Today it does not matter where you turn you will more than likely see someone using a smart phone. Now that the internet is available on a mobile device they are being utilized for work, to keep in touch with family, and of course to shop. Everyone being on a mobile device has made it even more important for businesses to offer their own apps. This has created a niche for application development in Atlanta. Companies that want to reach more customers need to understand the importance of offering customized apps provided by their business. Not only will you gain the attention of more customers, you can create a wide viewing base with easy to use and handy apps that directly relate to your products and services.